New London Dealership

Krazy Horse Expands Further as New London Dealership Begins Trading

Krazy Horse, the destination Suffolk-based motorcycle and Morgan sports car dealership has recently taken over a well-known London Victory and Indian Motorcycle franchise, formerly Aye Gee Motorcycles who had operated from the site for over 30 years.

‘Krazy Horse London’ has now officially begun trading at the site based in Welling, Bexley Heath - conveniently and closely located to the City and M25. The deal supports the Krazy Horse expansion programme and brand strategy, as well as complementing the already well-established dealership based in Bury St Edmunds, Suffolk. In addition to Indian and Victory, there are plans to add an additional line-up of prestigious brands including Norton, Paton, Avinton, Zaeta and Zero to the London portfolio.

The new franchise has also created a number of jobs, with the new team headed up by Dealership Manager, Ben Godfrey, former Sales Manager at Robinson’s Foundry, based in Canterbury. The new Krazy Horse members are set to join over the coming weeks whilst the site undergoes a rebranding project, fit out and facelift with a new clothing department, coffee bar, parts and workshop area.

Ben who has worked within the industry for over 12 years commented: “It’s early days but with the help of our new colleagues we are confident that we will be able to build on Aye Gee’s history and deliver the same excellent levels of customer satisfaction experienced by customers old and new.”

He added: “It’s a very exciting time for Krazy Horse and I am looking forward to driving the business forward.”

The Welling site has served as a long-standing motorcycle dealership since the late 50s. It provides a great location for Krazy Horse in terms of the Indian and Victory franchise, covering London, Surrey, Sussex and South Essex. The new site will also serve as the only Norton dealer for London and the South East.

Founder and MD Paul Beamish said: “As a company, we have more than 30 years experience in the industry and we are confident that the new London dealership will be a success. It is early days though so please bear with us whilst we get operations up and running fully.”

Krazy Horse is a custom bike and Morgan sports car specialist providing a fusion of machinery, fashion, music and culture.  The site at Bury St Edmunds features 2 showrooms, workshops, Rockers Cafe, a retail outlet and universally-stocked parts department. You can reach them on 01284 749645 or visit their website www.krazyhorse.co.uk. Krazy Horse London can be reached on 020 8856 4273. Full address: 211-219 Bellegrove Road, Welling, Kent DA16 3RQ.

Both sites are open from 9 – 5pm Tuesday to Saturday. London closed on Sunday and Monday with Bury St Edmunds open from 10 – 4pm on Sunday and closed on Monday.

Now Taking Orders

Krazy Horse Now Taking Orders for the Mighty Morgan Aero 8 ‘Drop Head’

Krazy Horse, the destination Suffolk-based motorcycle and sports car dealership has now begun to take orders for the Morgan Aero 8 Convertible, ahead of production, commencing later on this year.

Morgan has pulled out all the stops with the new Aero 8. Boasting effortless style, coupled with a lightweight aluminium body and powerful V8 engine, the new Aero embodies the very best of British design. Visually stunning and leaning towards the ‘retro gothic’ but in true Morgan style, the welcome return of the soft top means that you can take in the great outdoors to the harmonic roar of the monumental BMW engine. And with plenty of boot space and the introduction of a new and much improved air conditioning system, your comfort and enjoyment will only be enriched further.

Krazy Horse owner and MD Paul Beamish said: “Morgan is synonymous with quality and British automotive heritage. The attention to detail is immense, combining fine craftsmanship and performance technology. And it’s great that every hand-built Aero 8 will be a one-off, tailored in line with the customer’s personal vision of paint, leather and detail choices.”

If you are interested in taking a test-drive then pop down to Deco House, the newly opened showroom located opposite Empire House (Krazy Horse HQ) along Lamdin Road, Bury St Edmunds. Here lies in wait the new Morgan Aero Coupe – the hard top version of the ‘Drop Head’. The Coupe is identical to the Aero 8 and will allow you to obtain a feel ahead of production, planned to begin late 2015.

Further information: Natalie Bonner at Krazy Horse on 01284 749645 or This email address is being protected from spambots. You need JavaScript enabled to view it.

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01284 749645

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Lamdin Road, Bury St Edmunds
Suffolk, UK. IP32 6NU

Open hours

Tuesday - Saturday: 9am - 5pm
Sunday: 10am - 4pm
Monday: CLOSED